Email & Retention Systems That Drive 30-40% of Your revenue ✦
About Us
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House of Emails was built on one simple belief, retention is the most underutilised growth lever in modern eCommerce.
We partner with ambitious brands to build intelligent lifecycle systems that increase customer lifetime value, improve repeat purchase rates, and turn owned channels into predictable revenue engines. Our approach blends strategy, data, psychology, and performance execution to create systems that scale with your brand.
We do not send random campaigns.
We build revenue infrastructure.
20+
Trusted Brands
10 +
Experienced Teams
15M +
Revenue Generated
How We Work
Accelerating Growth Where It Matters The Most
Audit & Opportunity Mapping
We analyse your current flows, campaigns, segmentation, revenue attribution, and customer journey to uncover hidden retention opportunities.
Architecture & Implementation
We build or optimise your lifecycle infrastructure, automated flows, segmentation frameworks, campaign strategy, and performance systems.
Continuous Growth Management
Through testing, data analysis, and continuous refinement, we increase revenue contribution and maximise customer lifetime value.
Our Services
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Take a Behind-the-Scenes Look at How We Bring Ideas to Life
01
We build and manage your entire email & lifecycle ecosystem — from strategy to execution.
Includes:
- Full lifecycle architecture
- Automated flow builds & optimization
- Campaign planning & execution
- Advanced segmentation
- Revenue attribution tracking
- Ongoing performance optimization
Built to turn email into a predictable revenue channel driving 25–40%+ of total sales.
02
A focused implementation program designed to rapidly improve retention performance.
Perfect for brands that:
- Have Klaviyo set up but underperforming
- Need professional flow architecture
- Want to unlock hidden revenue opportunities
Includes:
- Deep audit
- Strategic roadmap
- Flow rebuilds
- Campaign structure
- Performance tracking framework
Fast, structured, measurable results.
03
Ongoing strategic management for brands ready to scale.
Includes:
- Monthly campaign planning
- Automation optimization
- A/B testing & data analysis
- List growth strategy
- Deliverability monitoring
- Revenue reporting
We act as your dedicated lifecycle growth partner.
04
Retention works best when acquisition is aligned.
We build performance-driven ad strategies that:
- Lower CAC
- Improve ROAS
- Align messaging with lifecycle campaigns
- Drive qualified traffic ready to convert
Paid traffic with a retention-first strategy.
05
Long-term organic growth designed for sustainable acquisition.
Includes:
- Technical SEO
- Product & collection optimization
- Content strategy
- CRO-focused landing pages
- Authority building
Traffic that compounds over time.
Testimonials
Brand Confidence Fueled by Data-Driven Results
John Doe
Founder, Fashion & Lifestyle Brand
House of Emails completely restructured our lifecycle strategy. Within one period, email drove over 60% of our total revenue — generating £240K+ attributed revenue with a 244% uplift. The flow architecture alone transformed our abandoned cart and welcome performance. This wasn’t just campaign management — it was a full revenue system.”
Huston B.
Founder, Jewelry Brand
Email now contributes over 40% of our total revenue. House of Emails optimized our flows and campaign cadence to align with our product launches, which dramatically improved repeat purchases. The strategy is data-driven and scalable
Julie
Marketing Director, DTC Supplement Brand
We were underutilizing email before working with House of Emails. In one period alone, they helped generate over $400K in attributed revenue with a 165% increase. The strategic campaign structure and automation rebuild made email one of our most profitable channels.
William D.
Head of E-Commerce, Beauty Brand
House of Emails brought structure and clarity to our retention strategy. Email generated €309K in attributed revenue with a 222% uplift. The segmentation and campaign alignment significantly increased repeat purchase rates. We finally have predictable retention growth
FAQs
Frequently Asked Questions?
A Klaviyo email marketing agency like House of Emails builds and manages your complete lifecycle marketing system. This includes automated flows, campaign strategy, segmentation, deliverability optimization, revenue attribution tracking, and performance testing.
Our goal is to turn email marketing into a predictable revenue channel that drives 25–40%+ of total ecommerce revenue.
For established DTC and ecommerce brands, email marketing should typically contribute between 25% and 40% of total revenue when properly optimized.
Through strategic flow architecture, campaign planning, and segmentation, we help brands increase repeat purchases, customer lifetime value, and overall retention performance.
Our Done-For-You Klaviyo services include:
- Full lifecycle audit and strategy
- Welcome, abandoned cart, browse abandonment & post-purchase flows
- Campaign planning and execution
- Advanced segmentation and personalization
- A/B testing and performance optimization
- Monthly revenue reporting and attribution tracking
We act as your dedicated ecommerce retention marketing partner.
The Klaviyo Accelerator is a 60–90 day implementation sprint designed to quickly improve your email revenue performance.
It is ideal for ecommerce brands that already use Klaviyo but need:
- Flow restructuring
- Revenue optimization
- Campaign system setup
- Retention strategy roadmap
The focus is measurable revenue growth in a short timeframe.
We align paid acquisition campaigns with lifecycle marketing to maximize return on ad spend (ROAS).
Our Meta and PPC advertising strategies ensure:
- Higher-quality traffic
- Lower customer acquisition cost (CAC)
- Better email list growth
- Stronger retargeting performance
Retention and acquisition must work together for sustainable ecommerce growth.
Yes. We provide SEO services specifically tailored for ecommerce brands, including:
- Technical SEO optimization
- Product and collection page optimization
- Keyword research for DTC brands
- Content strategy for organic growth
- Conversion-focused landing pages
Our SEO strategy focuses on long-term, compounding traffic growth.
Most ecommerce brands begin seeing measurable improvements within 30–60 days after restructuring flows and campaign strategy. Significant revenue growth typically compounds over 90 days as data and optimization improve performance.
We work primarily with:
- DTC brands
- Ecommerce stores
- Fashion & lifestyle brands
- Beauty brands
- Supplement brands
- Jewelry brands
- High-growth Shopify businesses
If you generate consistent monthly revenue and want to scale retention profitably, we’re a strong fit.
While we specialize in Klaviyo due to its advanced ecommerce capabilities, our lifecycle marketing strategies apply across email platforms. Our focus is not just the software — it’s building a scalable retention system that drives revenue.